Since the beginning of our company we have prioritized lead generation for our clients. When it comes down to brass tacks, leads are the driver of the businesses’ bottom line. All other metrics like traffic, domain authority, keyword difficulty is all secondary to sales and ROI. Our entire philosophy is geared around this basic concept. Branding & traffic are great but when quarterly results are in good solid leads is what pays the bills. There are many companies that will hand you an analytics report with a bunch of traffic on it but its import to ask: “Where is this traffic originating from?” If you don’t know then it’s time to ask your marketing agency a few hard questions.
Whats our Method?
The beginning is of course is to analyze all aspects of your current site. Many companies skip even these premilinary steps as it takes a lot of resources to get many sites up to snuff. These include such things like:
- Content Optimization - Do you have enough?
- On-Site Analysis – Are there any elements blocking crawlers?
- Ranking History - Has there been any penalties in the past?
- Profile - Who are you according to search engines, do other sites say you’re a loan website when you sell classic cars?
- Competitor Analysis - What do they rank for & how can we beat them
After going through these steps we will then find keywords we know that will convert into customers. Many services ask us to rank this one “golden” keyword that will make all of their business. Often we have found lower traffic but overlooked keywords that deliver more business than the one “golden” keyword ever did.
Which SEO is right for me?
That depends. If you are geographically based you’ll need a dose of local citations, maps optimization, reviews & solid backlinks. If you are nationally based we forego the 1st three items and focus on heavy prestigious links that can move the site for more details click on the above sections.
If getting leads is the lifeblood of any business a close 2nd place would be tracking them. Many businesses label all leads as one source. Did someone call since they saw your site? “Let’s put this in the internet category”. Identifiying where these people came from can really help you guage where you need to put your marketing dollars. Did they come from Google? Was it a paid a, was it a search, or was it because they know your company name and looked it up directly?
Google Analytics can be setup in a way that will tell you all this information. Beyond simple traffic reports you can see which source it came from (organic, referral, social, direct the whole deal) One of the reasons it became so widely adopted is its ability to setup goals aka phone calls, email submissions, & what sources they are coming from.
Lead generation can be accomplished in several different ways. SEO will be the bread and butter to creating more traffic and leads to a website once you’re positioned on page one with the target keywords. Until then, and even when you are well positioned with your SEO campaign, it is essential to keep the high quality traffic coming to the website and convert it into customers. There are many options on a pay-per-click basis, including Google Adwords, Yahoo/Bing Adwords and Retargeting campaigns. Each one of these options will depend on your budget, industry and current marketing state.
What is pay per click?
Using these marketing campaigns can be quite lucrative when done effectively and managed properly. Click on the individual sections above for more details on our Lead Generation Services.